OneWonder — A Premium Hair-Care Storefront
A conversion-focused custom Shopify storefront for a 6-in-1 shampoo and brush brand — with a before/after slider, 3D hero, bundle deals and verified reviews.
The Challenge
A premium 6-in-1 shampoo and brush brand looked like every other DTC template. The store needed to communicate the brand promise — “beautiful hair in just one step” — and convert at the quality level of the product.
The Approach
We built a bespoke Shopify theme (113 custom sections) with a before/after transformation slider, a 3D hero, bundle deals, a comparison table, an application-steps guide and a founder video — backed by Loox verified reviews for social proof at the point of decision.
How we built it
- 01
Built a custom theme
A bespoke Shopify theme of 113 sections replacing a generic template, matched to the brand's premium feel (Shogun page-builder integrated).
- 02
Added a before/after slider
An interactive transformation slider proving results on the same hair — the brand's strongest selling point.
- 03
Engineered conversion sections
3D hero, bundle deals, comparison table, application steps and a founder video — all custom-built.
- 04
Wired social proof
Loox verified reviews aggregated across the store for trust right where customers decide.
The Results
What We Built
- 113 custom Shopify sections (Shogun-integrated)
- Interactive before/after transformation slider
- 3D hero + bundle-deal builder
- Comparison table & application-steps guide
- Founder video + Loox verified reviews
From the project
Technologies
See more of the work.
Every project in the portfolio is built and shipped by Phillip Janzen — explore the rest.
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